An incorporated city in Los Angeles County, California, was founded on 29 November 1984. The total residential population is just over 37,000; however, the nighttime and weekend population swells to between 80,000 and 100,000, with a high of up to 500,000 during major events such as Halloween or the Gay & Lesbian Pride Parade. The city is one of the most notable gay villages in the United States. This area is occasionally referred to as WeHo. The Sunset Strip is probably the best known portion of Sunset, embracing a premier collection of boutiques, restaurants, rock clubs, and nightclubs that are on the cutting edge of the entertainment business. It is also known for its trademark array of huge, colorful billboards.